Influencer marketing rules in New York
We watch 7 regulators in New York for changes that touch influencer marketing. Latest change: 9 September 2026.
Partial
Rules made at a higher level also apply here: United States (Federal)
Latest changes
- Wimbledon bans influencer accreditation from 2027 after US Open disruption incidents. (official source, opens in a new tab)
- Snapchat's September Performance Summit puts creator measurement and customer growth on the agenda. (official source, opens in a new tab)
- NYT AI wellness influencer exposé puts pressure on brands to disclose synthetic creators. (official source, opens in a new tab)
- Adult-Use Renewal Community Impact Plan (CIP) Guidance (Last Updated 3/2026) (official source, opens in a new tab)
- Cannabis Showcase Events Regulatory Text - Part 117 (Adopted April 2026) (official source, opens in a new tab)
- Part 129: Marketing & Advertising Guidance (Updated 2025-2026) (official source, opens in a new tab)
- Press Release: Packaging, Labeling, Marketing & Advertising Regulations Update (December 12, 2025) (official source, opens in a new tab)
- Part 128 - Adult-Use Packaging and Labeling & Part 129 - Marketing and Advertising (Adopted 12/2025) (official source, opens in a new tab)
- Format-Specific Marketing & Advertising Requirements (Last Updated 12/2025) (official source, opens in a new tab)
- Advertising Restrictions (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
Key rules
- Deceptive acts and practices unlawful (official text, opens in a new tab)
- False advertising unlawful (official text, opens in a new tab)
- Synthetic performer disclosure in advertisements (A.8887-B / S.8420-A) (official text, opens in a new tab)
- Right of publicity: digital replicas of deceased performers (A.8882 / S.8391) (official text, opens in a new tab)
- Advertising Restrictions (casino gaming and mobile sports wagering) (official text, opens in a new tab)
Pitchsafe's knowledge base holds 27 approved rules for New York, across 5 verticals.
Know when the rules in New York change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.