Influencer marketing rules in the United States (Federal)
We watch 14 regulators in the United States (Federal) for changes that touch influencer marketing. Latest change: 7 October 2026.
Partial
Latest changes
- FINRA page replaced with core social media compliance guidance for financial firms (official source, opens in a new tab)
- CFTC opens public comment on proposed rulemaking to regulate crypto asset transactions and markets (official source, opens in a new tab)
- Instagram expands School Partnership Program with new features for verified schools and students (official source, opens in a new tab)
- 25 US attorneys general urge Congress to establish federal AI safety framework (official source, opens in a new tab)
- FTC opens consultation on updating impersonation rule to cover platform responsibility (official source, opens in a new tab)
- SEC sanctions Kraft Heinz and executive Eduardo Pelleissone for securities violations (official source, opens in a new tab)
- SEC brings enforcement action against influencer marketing firm Reelcause for securities violations (official source, opens in a new tab)
- SEC brings enforcement action against Hatteras Investment Partners and David Perkins (official source, opens in a new tab)
- SEC grants innovation exemption permitting on-chain trading of tokenised US stocks (official source, opens in a new tab)
- Meta's $18bn settlement forces daily teen usage limits and hidden likes - reshaping influencer campaign reach. (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
- Children's Advertising Review Unit (CARU)
- Federal Trade Commission (FTC)
- National Advertising Division (BBB National Programs) (NAD)
- Alcohol and Tobacco Tax and Trade Bureau (TTB)
- Commodity Futures Trading Commission (CFTC)
- Consumer Financial Protection Bureau (CFPB)
- Federal Communications Commission (FCC)
- Financial Crimes Enforcement Network (FinCEN)
- Financial Industry Regulatory Authority (FINRA)
- Food and Drug Administration (FDA)
- Securities and Exchange Commission (SEC)
- United States Congress (Congress)
- Interactive Advertising Bureau (IAB)
- Reed Smith LLP (Reed Smith)
Key rules
- Federal Trade Commission Act, section 12: Dissemination of false advertisements (official text, opens in a new tab)
- Federal Trade Commission Act, section 5: Unfair methods of competition unlawful; prevention by Commission (official text, opens in a new tab)
- Securities Act of 1933, section 17: Fraudulent interstate transactions (17(b) anti-touting) (official text, opens in a new tab)
- Federal Food, Drug, and Cosmetic Act, section 502: Misbranded drugs and devices (official text, opens in a new tab)
- Advertising of Distilled Spirits: Prohibited practices (official text, opens in a new tab)
- Rule on the Use of Consumer Reviews and Testimonials (official text, opens in a new tab)
- Prescription Drug Advertising (official text, opens in a new tab)
- Regulation Z: Advertising (closed-end credit) (official text, opens in a new tab)
- Advertising of Wine: Mandatory statements (official text, opens in a new tab)
- Children's Online Privacy Protection Rule (COPPA Rule) (official text, opens in a new tab)
- Regulation Z: Advertising (open-end credit) (official text, opens in a new tab)
- Advertising of Distilled Spirits: Mandatory statements (official text, opens in a new tab)
Pitchsafe's knowledge base holds 230 approved rules for the United States (Federal), across 9 verticals.
Know when the rules in the United States (Federal) change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.