How Pitchsafe knows what it knows.
The methodology behind every report: sources, review process, and limits.
A pitch, end to end.
What happens between you typing a brand name and a report landing in your inbox. Five steps. None of them magic.
You describe the pitch
Paste an inbound email, drop a brief, or fill the form. We need the brand, the products being promoted, the rough creative, and the markets you'll target. Twenty seconds, max. The rest we infer or ask for.
We classify the brand
Our classifier reads what you submitted and tags it against the regulatory taxonomy: Cryptoassets, Gambling, HFSS, and so on. Because regulation hinges on category, we never one-shot this. You see the chips, you confirm them, you correct them. The system stops if you're not sure.
We pull the relevant rules
For each confirmed category and each requested jurisdiction, we pull the obligations that apply. Regulations are filtered by recency. A rule superseded by April's amendments doesn't appear. State-level rules layer over federal ones; platform rules layer over both.
- FSMA s.21UK · current
- FCA PS23/6UK · Oct 2023
- 16 CFR § 255US-FED · 2023
- 23 NYCRR Part 200NY · current
We compose the report
The system synthesises a structured report from the pulled rules: tiered obligations, named accountable party, plain-English summary. Every claim is bracketed against its source. If a sentence can't be cited, it doesn't appear. We'd rather miss a nuance than fabricate one.
You decide
Pitchsafe is decision support, not legal advice. Red items mean escalate to legal, not abort. The report is built to be forwarded: each obligation has its own anchor link, sharable export, and stable ID so legal can refer back to the same line of reasoning a week later.
30+ verified sources. Updated daily.
Regulator websites, official rulings, and qualified law firm publications. No blog scraping, no aggregator noise.
How fresh is fresh?
News and rulings are ingested hourly. New items are tagged within minutes by our classification engine, then matched against existing regulations. When a news item looks like it amends or supersedes a rule in the knowledge base, it doesn't auto-update. It's queued for human review before publication.
The bar is: a regulator could read our knowledge base and disagree with the source citation. That's never acceptable.
Every regulation in the knowledge base is reviewed against a primary source before it ships.
Each rule is mapped back to the regulator, statute, or ruling it comes from, with the citation kept alongside the entry. Contested items are not silently published — they sit in a "watch" state, visible and flagged, until the underlying source is confirmed. As the panel of qualified reviewers grows, named credentials will appear here.
What Pitchsafe is not.
Three things we say out loud, because we'd rather you trust the rest.
Not legal advice.
We give you the considerations to raise with your legal team. We don't replace them. Pitchsafe sits in the meeting next to your solicitor, not instead of them.
Not exhaustive.
We cover the categories that matter most. Niche verticals like medical devices, automotive, and defence will come as we grow. Ask if you need one urgently and we'll tell you honestly when it'll ship.
Not infallible.
If a regulator made a ruling at 3pm yesterday, we have it. If they made one in the last hour, you might be ahead of us. Always sanity-check time-critical campaigns with the source.