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THE PRODUCT

From a bold brief
to an informed next step.

Understand the rules, assess the creator and keep relevant changes in view. Give your team the context to move a campaign forward.

No account needed for the demo. Full reports require a paid plan.

YOUR BRIEF, WITH CONTEXT Illustrative example
CAMPAIGN BRIEF

A skincare creator partnership.
UK audience. Instagram and TikTok.

Claims to substantiateReview the evidence behind product claims.
Responsibilities to confirmSet out what the brand, agency and creator need to do.
Sources to exploreFollow citations into the rules behind each obligation.
BRIEF TO REPORT

Three steps to a clearer conversation.

  1. 01

    Describe the campaign

    Add the brand, idea, creator and target markets. Confirm or correct the categories Pitchsafe identifies.

  2. 02

    Explore the considerations

    See obligations by market, with source citations and responsibilities for the brand, agency and creator.

  3. 03

    Decide with your team

    Export the report for client or legal review. Use the findings to shape the brief and the questions you ask next.

IN PRACTICE

Built around the work on your desk.

Check the brief

A new client, a regulated product or a campaign crossing borders. See the relevant obligations before the creative is locked.

  • Market-by-market considerations
  • Citations for legal review
  • Exportable campaign reports

Assess the creator

Creator vetting against pitch. Search public social posts for potential conflicts with the brand and campaign category.

  • Public-history findings to inspect
  • Context for a human decision
  • Nothing found is not a clearance

Follow relevant changes

Keep your markets and categories in view through the feed and daily briefing. Reports flag changes to the rules they relied on.

  • Market and category updates
  • Daily email briefings
  • Slack and Teams alerts on Agency
Planning across markets or streaming platforms?

Compare the obligations for your target markets and account for platform policies alongside advertising rules. For a streaming sponsorship, check the available disclosure and branded-content requirements before committing to the format.

Explore market and platform coverage
Need to look up the rule itself?

Search the library by market, category, regulator or document type. Open the original source, follow a report citation, or request a missing document.

Inspect the public source directory
EVIDENCE YOU CAN FOLLOW

A recommendation starts with a source.

An AI-extracted rule goes live only when every quotation in it is found word for word in the source document. Anything that fails that check waits for a person to review it.

Pitchsafe provides decision support, not legal advice. Coverage varies by market and category; check the available evidence for your campaign.

Bring clarity to your next client brief.

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