Influencer marketing rules in California
We watch 8 regulators in California for changes that touch influencer marketing. Latest change: 1 October 2026.
Watching
Rules made at a higher level also apply here: United States (Federal)
Latest changes
- California AG subpoenas OpenAI over cybersecurity risks from its AI models (official source, opens in a new tab)
- 25 US attorneys general urge Congress to establish federal AI safety framework (official source, opens in a new tab)
- Industry Advisories - Current (official source, opens in a new tab)
- Medicinal & Adult Use Cannabis Regulations (Revised January 1, 2026) (official source, opens in a new tab)
- Advertising, Marketing, Packaging, and Labeling Compliance Hub (official source, opens in a new tab)
- 2024 Chaptered Legislation (official source, opens in a new tab)
- Enforcement Advisory No. 2025-01: Data Broker Registration Requirements (official source, opens in a new tab)
- Data Broker Registration and SB 361 Expanded Disclosure Requirements (official source, opens in a new tab)
- CCPA Updates, Cybersecurity Audits, Risk Assessments, and ADMT Regulations (July 24, 2025) (official source, opens in a new tab)
- Cal (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
- California Attorney General (CA AG)
- California Privacy Protection Agency (CPPA)
- California Department of Alcoholic Beverage Control (ABC)
- California Department of Cannabis Control (DCC)
- California Department of Financial Protection and Innovation (DFPI)
- California Gambling Control Commission (CGCC)
- California Labor Commissioner's Office (DLSE)
- California State Legislature (CA Legislature)
Key rules
- Unfair Competition Law: definition of unfair competition (official text, opens in a new tab)
- False Advertising Law: untrue or misleading statements (official text, opens in a new tab)
- California Consumer Privacy Act of 2018 (as amended by the CPRA) (official text, opens in a new tab)
- California Consumer Privacy Act Regulations (official text, opens in a new tab)
Know when the rules in California change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.