Influencer marketing rules in Sweden
We watch 9 regulators in Sweden for changes that touch influencer marketing. Latest change: 14 October 2026.
Partial
Rules made at a higher level also apply here: European Union
Latest changes
- Swedish court upholds sanctions against Hillside ENC for gambling duty-of-care breaches (official source, opens in a new tab)
- Sweden submits proposed Keyhole nutrition label updates to EU for approval (official source, opens in a new tab)
- Swedish gambling regulator fines Sportalliansen Sverige over physical lottery ticket information deficiencies (official source, opens in a new tab)
- Finansinspektionen warns consumers about 30 unlicensed financial actors using AI deception (official source, opens in a new tab)
- Swedish gambling regulator revokes Charm Entertainment AB licence with immediate effect (official source, opens in a new tab)
- Swedish and EU consumer authorities launch coordinated action against unfair gaming practices targeting children (official source, opens in a new tab)
- The SGA's Situation Report: Online Gambling Outside the Licensed Market (official source, opens in a new tab)
- Branschrekommendation om reklammarkering vid influencer marketing på sociala medier (Industry Recommendation on advertising labeling in influencer marketing on (official source, opens in a new tab)
- Uppdrag till Konsumentverket att redovisa och förstärka sitt arbete när det gäller marknadsföring via influencers (official source, opens in a new tab)
- Reko content – reklamregler för influencers (Reko content – Advertising Rules for Influencers) (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
Key rules
- Spellag (2018:1138) (official text, opens in a new tab)
- Läkemedelslag (2015:315) (official text, opens in a new tab)
- Radio- och tv-lag (2010:696) (official text, opens in a new tab)
- Lag (2022:1257) om tobaksfria nikotinprodukter (official text, opens in a new tab)
- Konsumentkreditlag (2010:1846) (official text, opens in a new tab)
- Lag (2018:2088) om tobak och liknande produkter (official text, opens in a new tab)
- Marknadsföringslag (2008:486) (official text, opens in a new tab)
- Alkohollag (2010:1622) (official text, opens in a new tab)
- Reko content: reklamregler för influencers (official text, opens in a new tab)
- ICC:s regler för reklam och marknadskommunikation (Marknadsföringskoden, 11:e upplagan 2024) (official text, opens in a new tab)
- Influencers reklaminlägg: regler för företag (official text, opens in a new tab)
- Tobak, tobaksfria nikotinprodukter, e-cigaretter och lustgas: regler för företag (official text, opens in a new tab)
Pitchsafe's knowledge base holds 30 approved rules for Sweden, across 2 verticals.
Know when the rules in Sweden change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.