EUROPE
Influencer marketing rules in the European Union
We watch 8 regulators in the European Union for changes that touch influencer marketing. Latest change: 16 October 2026.
Partial
Latest changes
- Norwegian DPA fines Xandr over 8 million euros for GDPR breaches in real-time bidding (official source, opens in a new tab)
- EDPB publishes new guidelines on GDPR and DSA interaction and GDPR fining procedures (official source, opens in a new tab)
- EDPB issues preliminary guidance on GDPR obligations for smart glasses users (official source, opens in a new tab)
- Greek medicines regulator warns consumers against named weight-loss products containing banned substances (official source, opens in a new tab)
- AFM tells financial firms to review sustainability claims under new EU green transition directive (official source, opens in a new tab)
- European Commission opens public consultation on proposed EU KIDS Act for child online protection (official source, opens in a new tab)
- EU Green Transition Directive confirmed as now in application from 27 September 2026 (official source, opens in a new tab)
- Nine enforcement cases opened against video game companies over virtual currencies and dark patterns (official source, opens in a new tab)
- Swedish and EU consumer authorities launch coordinated action against unfair gaming practices targeting children (official source, opens in a new tab)
- EU regulation amends permitted and restricted substances in cosmetics products (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
- Consumer Protection Cooperation Network (CPC Network)
- Directorate-General for Communications Networks, Content and Technology (DG CNECT)
- Directorate-General for Justice and Consumers (DG JUST)
- European Parliament (EP)
- European Advertising Standards Alliance (EASA)
- European Board for Media Services (Media Board)
- European Data Protection Board (EDPB)
- European Securities and Markets Authority (ESMA)
Key rules
- Proposal for EU KIDS Act – EU Keeping Internet Digital Spaces Accountable and Trustworthy (official text, opens in a new tab)
- EU KIDS Act: Proposal to Restrict Social Media Platforms' Access to Children in the EU (official text, opens in a new tab)
- EP: Procedure file (official text, opens in a new tab)
- EP: Procedure file (official text, opens in a new tab)
- Unfair Commercial Practices Directive 2005/29/EC (consolidated text 27.09.2026) (official text, opens in a new tab)
- Directive (EU) 2024/825 on empowering consumers for the green transition (official text, opens in a new tab)
- Audiovisual Media Services Directive 2010/13/EU (consolidated text 08.02.2025) (official text, opens in a new tab)
- Digital Services Act, Regulation (EU) 2022/2065 (official text, opens in a new tab)
- AI Act, Regulation (EU) 2024/1689 (consolidated text 27.07.2026) (official text, opens in a new tab)
- AI Act Article 50: Transparency obligations for providers and deployers of certain AI systems (official text, opens in a new tab)
- EASA: Best practice recommendation on influencer marketing guidance v2023 (official text, opens in a new tab)
- Code of Practice on Transparency of AI-generated Content (official text, opens in a new tab)
Pitchsafe's knowledge base holds 2 approved rules for the European Union, across 1 vertical.
Know when the rules in the European Union change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.