Influencer marketing rules in the Netherlands
We watch 9 regulators in the Netherlands for changes that touch influencer marketing. Latest change: 14 October 2026.
Partial
Rules made at a higher level also apply here: European Union
Latest changes
- Dutch gambling regulator marks five years of legalisation and prioritises illegal market enforcement (official source, opens in a new tab)
- Dutch gambling regulator reprimands 711 for imposing unlawful wagering requirements on deposits (official source, opens in a new tab)
- AFM tells financial firms to review sustainability claims under new EU green transition directive (official source, opens in a new tab)
- Dutch gambling regulator issues guidance on bank account verification for operators (official source, opens in a new tab)
- Dutch gambling regulator takes action against cloned illegal gambling sites using misleading domains (official source, opens in a new tab)
- Dutch gambling regulator warns influencers are promoting illegal casinos with fake winnings (official source, opens in a new tab)
- Dutch gambling regulator revokes lottery licence fraudulently obtained using football club's identity (official source, opens in a new tab)
- Seven countries adopt updated Nutri-Score algorithm to improve food classification (official source, opens in a new tab)
- AFM consults on model portfolios and auto-rebalancing in execution-only investing (official source, opens in a new tab)
- AFM publishes red flag checklist for identifying problematic finfluencer content (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
- Autoriteit Consument & Markt (ACM)
- Commissariaat voor de Media (CvdM)
- Stichting Reclame Code (SRC)
- Autoriteit Financiële Markten (AFM)
- Autoriteit Persoonsgegevens (AP)
- Inspectie Gezondheidszorg en Jeugd (IGJ)
- Kansspelautoriteit (Ksa)
- Nederlandse Voedsel- en Warenautoriteit (NVWA)
- Stichting Keuringsraad (KOAG/KAG)
Key rules
- Mediawet 2008 (official text, opens in a new tab)
- Burgerlijk Wetboek Boek 6, afdeling 3A: oneerlijke handelspraktijken (art. 6:193a-j) (official text, opens in a new tab)
- Beleidsregel kwalificatie commerciële mediadiensten op aanvraag 2025 (official text, opens in a new tab)
- Beleidsregel productplaatsing commerciële media-instellingen 2022 (official text, opens in a new tab)
- Beleidsregel sponsoring commerciële media-instellingen 2022 (official text, opens in a new tab)
- Beleidsregel reclame commerciële media-instellingen 2022 (official text, opens in a new tab)
- Nederlandse Reclame Code: Algemeen Deel (official text, opens in a new tab)
- SRC: Bijzondere reclamecodes (official text, opens in a new tab)
- CvdM: de belangrijkste regels voor video-uploaders (official text, opens in a new tab)
- ACM: Online beinvloeden (official text, opens in a new tab)
- CvdM: Video uploaders (official text, opens in a new tab)
- ACM Leidraad Bescherming online consument (versie mei 2024) (official text, opens in a new tab)
Pitchsafe's knowledge base holds 24 approved rules for the Netherlands, across 1 vertical.
Know when the rules in the Netherlands change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.