Influencer marketing rules in Ireland
We watch 9 regulators in Ireland for changes that touch influencer marketing. Latest change: 9 October 2026.
Partial
Rules made at a higher level also apply here: European Union
Latest changes
- Coimisiún na Meán consults on consolidated commercial communications code for Irish broadcasters (official source, opens in a new tab)
- CCPC misleading advertising guidance restructured with new environmental claims section (official source, opens in a new tab)
- Influencer advertising and marketing (official source, opens in a new tab)
- Influencer Guidance - Advertising Standards Authority (official source, opens in a new tab)
- General Guidance on the Consumer Protection Code (March 2026) (official source, opens in a new tab)
- Guidance on Influencer Advertising and Marketing (official source, opens in a new tab)
- CCPC and ASA sign data-sharing agreement to strengthen social media influencer regulation (official source, opens in a new tab)
- Code of Standards for Advertising and Marketing Communications in Ireland (7th Edition) (official source, opens in a new tab)
- Advertising Monitoring - Advertising Section Communications (official source, opens in a new tab)
- Guidance on Consumer Protection Code 2025 (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
- Advertising Standards Authority (ASA)
- Coimisiún na Meán (CnaM)
- Competition and Consumer Protection Commission (CCPC)
- Central Bank of Ireland (Central Bank)
- Data Protection Commission (DPC)
- Food Safety Authority of Ireland (FSAI)
- Gambling Regulatory Authority of Ireland (GRAI)
- Health Products Regulatory Authority (HPRA)
- Office of the Attorney General (electronic Irish Statute Book) (eISB)
Key rules
- Consumer Protection Act 2007 (revised, as amended) (official text, opens in a new tab)
- Consumer Rights Act 2022 (official text, opens in a new tab)
- ASA Code: Slimming (official text, opens in a new tab)
- ASA Code: Online Behavioural Advertising (official text, opens in a new tab)
- ASA: Social media influencers (official text, opens in a new tab)
- ASA Code, Section 7: Children (official text, opens in a new tab)
- ASA Code, Section 9: Alcoholic Drinks (official text, opens in a new tab)
- ASA Code, Section 4: Misleading Advertising (official text, opens in a new tab)
- ASA Code, Section 3: General Rules (including Recognisability of Marketing Communications, 3.31 to 3.34) (official text, opens in a new tab)
- ASA Code: Financial Services and Products (official text, opens in a new tab)
- ASA Code, Section 10: Gambling (official text, opens in a new tab)
- ASA Code: E-Cigarettes (official text, opens in a new tab)
Pitchsafe's knowledge base holds 23 approved rules for Ireland, across 1 vertical.
Know when the rules in Ireland change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.