Influencer marketing rules in Denmark
We watch 9 regulators in Denmark for changes that touch influencer marketing. Latest change: 16 October 2026.
Partial
Rules made at a higher level also apply here: European Union
Latest changes
- Danish enforcer fines Obsidian Media 400,000 DKK for hidden advertising (official source, opens in a new tab)
- Sweden submits proposed Keyhole nutrition label updates to EU for approval (official source, opens in a new tab)
- Danish court fines content creator 140,000 DKK for endangering children in video (official source, opens in a new tab)
- Guideline no. 9469 of 25 June 2024 on advertising, etc. for medical devices (official source, opens in a new tab)
- Guideline on Advertising, etc. of Medicinal Products (official source, opens in a new tab)
- Markedsføring rettet mod børn og unge (official source, opens in a new tab)
- Nyt myndighedssamarbejde styrker indsatsen omkring finfluencere og pyramidespil (official source, opens in a new tab)
- Sociale medier - Forbud mod skjult reklame (official source, opens in a new tab)
- Forbrugerombudsmanden griber ind over for influenter (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
Key rules
- Bekendtgørelse af lov om markedsføring (markedsføringsloven) (official text, opens in a new tab)
- Bekendtgørelse af lov om spil (spilleloven) (official text, opens in a new tab)
- Adfærdskodeks for spilbranchen (socialt ansvarlig markedsføring m.v.), 2023 (official text, opens in a new tab)
- Retningslinjer for markedsføring af alkoholholdige drikkevarer (official text, opens in a new tab)
- Nordisk standpunkt om skjult reklame (10. maj 2016) (official text, opens in a new tab)
- Retningslinjer om offentliggørelse af brugeranmeldelser (1. maj 2015) (official text, opens in a new tab)
- Forbrugerombudsmandens anbefalinger til virksomheders miljømarkedsføring (2026) (official text, opens in a new tab)
- Spillemyndighedens vejledning om oplysningspligt ved markedsføring af spil (version 3.0) (official text, opens in a new tab)
- Skjult reklame på sociale medier (Forbrugerombudsmandens vejledning til influenter og virksomheder) (official text, opens in a new tab)
- Mærkning og markedsføring af fødevarer (official text, opens in a new tab)
- Markedsføringslovgivning (markedsføringsloven § 1 om god markedsføringsskik og alkohol) (official text, opens in a new tab)
- Børn, unge og markedsføring (official text, opens in a new tab)
Pitchsafe's knowledge base holds 34 approved rules for Denmark, across 2 verticals.
Know when the rules in Denmark change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.