Influencer marketing rules in Belgium
We watch 10 regulators in Belgium for changes that touch influencer marketing. Latest change: 2 October 2026.
Partial
Rules made at a higher level also apply here: European Union
Latest changes
- Seven countries adopt updated Nutri-Score algorithm to improve food classification (official source, opens in a new tab)
- FSMA gains Trusted Flagger status for faster removal of fraudulent social media investment ads (official source, opens in a new tab)
- Belgian JEP rules Kontnu ad instrumentalises woman in breach of advertising code (official source, opens in a new tab)
- FSMA adds 51 fraudulent trading platforms to its Belgian warning list (official source, opens in a new tab)
- Belgium tightens green claims advertising rules from 27 September 2026 (official source, opens in a new tab)
- JEP rules Brugse Zot poster breached Belgian alcohol advertising covenant by omitting mandatory health slogan (official source, opens in a new tab)
- Raad voor Reclame launches Belgische Reclamecode as single reference point for Belgian advertising rules (official source, opens in a new tab)
- Belgian JEP issues cautionary opinion on ambiguous Instagram reel for restaurant (official source, opens in a new tab)
- Code relatif à l'identification des communications commerciales par les influenceurs et créateurs de contenu (French version) (official source, opens in a new tab)
- AI in Reclame | 12 Duidelijke Principes (AI in Advertising - 12 Clear Principles) (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
- Conseil supérieur de l'audiovisuel (CSA)
- FOD Economie, K.M.O., Middenstand en Energie (FOD Economie)
- Jury voor Ethische Praktijken inzake reclame (JEP)
- Raad voor Reclame
- Vlaamse Regulator voor de Media (VRM)
- Autoriteit voor Financiële Diensten en Markten (FSMA)
- Federaal Agentschap voor Geneesmiddelen en Gezondheidsproducten (FAGG)
- Gegevensbeschermingsautoriteit (GBA)
- Kansspelcommissie
- Medienrat der Deutschsprachigen Gemeinschaft (Medienrat)
Key rules
- Belgian Advertising Rules Consolidated into One Central Advertising Code (official text, opens in a new tab)
- Reglement van de Jury voor Ethische Praktijken inzake reclame (1 januari 2026) (official text, opens in a new tab)
- Raad voor Reclame: Belgische reclamecode (official text, opens in a new tab)
- VRM: Content creator protocol (official text, opens in a new tab)
- CSA: Communication commerciale (official text, opens in a new tab)
- FOD Economie: U bent contentcreator (official text, opens in a new tab)
- FOD Economie: reclame en oneerlijke praktijken ten aanzien van de consumenten (WER boek VI) (official text, opens in a new tab)
- SPF Economie: vous êtes créateur de contenu ou influenceur ? Respectez ces obligations en matière de publicité (official text, opens in a new tab)
Pitchsafe's knowledge base holds 20 approved rules for Belgium, across 1 vertical.
Know when the rules in Belgium change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.