Influencer marketing rules in Austria
We watch 10 regulators in Austria for changes that touch influencer marketing. Latest change: 6 October 2026.
Partial
Rules made at a higher level also apply here: European Union
Latest changes
- Austrian FMA warns public against unlicensed crypto firm Coinmindz operating without authorisation (official source, opens in a new tab)
- Austrian FMA warns public against dealing with unlicensed Dubai-based financial firm (official source, opens in a new tab)
- Austrian FMA issues consumer guidance on investment fraud via messenger apps and AI (official source, opens in a new tab)
- Austrian FMA warns public against unlicensed financial services provider Agi Finance SA (official source, opens in a new tab)
- BaFin and partners shut down nearly 10,000 phone numbers used in cyber investment fraud (official source, opens in a new tab)
- Austrian FMA gains Trusted Flagger status to prioritise reports of illegal financial content on social media (official source, opens in a new tab)
- Austrian FMA warns AI App lacks authorisation to provide securities services (official source, opens in a new tab)
- DACHL regulators agree to target whole ecosystem supporting illegal online gambling (official source, opens in a new tab)
- Influencer, Content-Creator, Abrufdienst – Definitionsfragen und Werberegulierung (official source, opens in a new tab)
- FAQs Politische Werbung - RTR (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
- Bundesministerium für Arbeit, Soziales, Gesundheit, Pflege und Konsumentenschutz (Sozialministerium)
- Bundeswettbewerbsbehörde (BWB)
- Kommunikationsbehörde Austria (KommAustria)
- Parlament Österreich (Parlament)
- Österreichischer Werberat (ÖWR)
- Bundesamt für Sicherheit im Gesundheitswesen (BASG)
- Bundesministerium für Finanzen (BMF)
- Finanzmarktaufsicht (FMA)
- Verein für Konsumenteninformation (VKI)
- Österreichische Datenschutzbehörde (DSB)
Key rules
- Audiovisuelle Mediendienste-Gesetz (AMD-G) § 31 Allgemeine Anforderungen an die audiovisuelle kommerzielle Kommunikation (official text, opens in a new tab)
- Audiovisuelle Mediendienste-Gesetz (AMD-G) § 38 Produktplatzierung (official text, opens in a new tab)
- Bundesgesetz gegen den unlauteren Wettbewerb 1984 (UWG) § 2 Irreführende Geschäftspraktiken (official text, opens in a new tab)
- Bundesgesetz gegen den unlauteren Wettbewerb 1984 (UWG) § 1 Unlautere Geschäftspraktiken (official text, opens in a new tab)
- UWG Anhang: Geschäftspraktiken, die unter allen Umständen als unlauter gelten (official text, opens in a new tab)
- Ethik-Kodex der Werbewirtschaft (Neufassung, gültig ab April 2025) (official text, opens in a new tab)
- ÖWR: Ethik kodex der österreichischen werbewirtschaft (official text, opens in a new tab)
- KommAustria/RTR: Informationen für Betreiber von Video-Abrufdiensten (Influencer, YouTube-Channels) (official text, opens in a new tab)
- KommAustria/RTR: Rechtliche Grundlagen für Abrufdienste (official text, opens in a new tab)
- BMF: Gluecksspiel spielerschutz (official text, opens in a new tab)
- Sozialministerium: Konsumentenschutz (official text, opens in a new tab)
Pitchsafe's knowledge base holds 7 approved rules for Austria, across 1 vertical.
Know when the rules in Austria change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.