MIDDLE EAST & AFRICA
Influencer marketing rules in South Africa
We watch 7 regulators in South Africa for changes that touch influencer marketing. Latest change: 7 October 2026.
Partial
Latest changes
- South Africa launches mandatory opt-out registry for direct marketers under amended CPA regulations (official source, opens in a new tab)
- ARB Code of Advertising Practice (version 2021.1 - 2023.2, updated 13 August 2024) - including Appendix K: Social (official source, opens in a new tab)
- Sarah Kane / Volvo Car SA (2019); Superbalist Haul (2024); Cyan Boujee / Alabuga (2025) (official source, opens in a new tab)
- Consumer Protection Act 68 of 2008 (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
Key rules
- Consumer Protection Act 68 of 2008 (official text, opens in a new tab)
- National Gambling Act 7 of 2004 (official text, opens in a new tab)
- NCC Launches National Opt-Out Registry to Curb Unwanted Direct Marketing (official text, opens in a new tab)
- National Gambling Regulations (GN R.1342 of 2004, as amended) (official text, opens in a new tab)
- ARB Code Gambling Appendix (official text, opens in a new tab)
- ARB: The Codes (official text, opens in a new tab)
- ARB Code of Advertising Practice, Section II: General Principles (official text, opens in a new tab)
- ARB Code Appendix K: Social Media Code (official text, opens in a new tab)
Pitchsafe's knowledge base holds 26 approved rules for South Africa, across 1 vertical.
Know when the rules in South Africa change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.