ASIA-PACIFIC

Influencer marketing rules in Thailand

We watch 5 regulators in Thailand for changes that touch influencer marketing. Latest change: 16 September 2026.

Watching

Latest changes

Meta launches parental supervision tools for teen Threads accounts in Asia Pacific (official source, opens in a new tab) Platform policy change · 16 Sep 2026
Consumer Protection Act B.E. 2522 (1979); Direct Sales and Direct Marketing Act B.E. 2545 (2002) (official source, opens in a new tab) Guidance · 29 May 2026
Food, Drug, Cosmetic, Medical Device Advertising Pre-Approval; draft Food Advertising Criteria 2024-2025 (official source, opens in a new tab) Guidance · 29 May 2026

Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.

Who we watch

Office of the Consumer Protection Board (OCPB) Statutory regulator
Food and Drug Administration (Thai FDA) Statutory regulator
Office of the National Broadcasting and Telecommunications Commission (NBTC) Statutory regulator
Office of the Personal Data Protection Committee (PDPC) Statutory regulator
Securities and Exchange Commission, Thailand (SEC) Statutory regulator

Key rules

ประกาศสำนักงานคณะกรรมการอาหารและยา เรื่อง หลักเกณฑ์การโฆษณาอาหาร พ.ศ. 2564 (official text, opens in a new tab) Regulation · Thai FDA Food Advertising Criteria B.E. 2564 · In force
พระราชบัญญัติคุ้มครองผู้บริโภค พ.ศ. 2522 (Consumer Protection Act B.E. 2522) (official text, opens in a new tab) Guidance · Consumer Protection Act B.E. 2522 ss.22-29 (advertising) · In force

Know when the rules in Thailand change.

Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.

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