ASIA-PACIFIC
Influencer marketing rules in Singapore
We watch 7 regulators in Singapore for changes that touch influencer marketing. Latest change: 23 September 2026.
Partial
Latest changes
- Meta and Singapore Police Force remove 3.7 million scam accounts and pages on Facebook and Instagram (official source, opens in a new tab)
- Meta launches parental supervision tools for teen Threads accounts in Asia Pacific (official source, opens in a new tab)
- Responsible Gambling, Advertising & Promotion (official source, opens in a new tab)
- Guidelines on Standards of Conduct for Digital Advertising Activities - MAS Landing Page (official source, opens in a new tab)
- 7 Must-Knows When Sharing Financial Information Online (official source, opens in a new tab)
- MAS Introduces Initiatives to Promote Responsible Online Financial Content, Issues Advisory Letters to Content Creators (official source, opens in a new tab)
- Singapore Code of Advertising Practice (SCAP) - Ch II Cl 4 (Identification) & Cl 5 (Truthful Presentation) (official source, opens in a new tab)
- Guidelines on Standards of Conduct for Digital Advertising Activities (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
- Advertising Standards Authority of Singapore (ASAS)
- Competition and Consumer Commission of Singapore (CCS)
- Gambling Regulatory Authority of Singapore (GRA)
- Health Sciences Authority (HSA)
- Infocomm Media Development Authority (IMDA)
- Monetary Authority of Singapore (MAS)
- Personal Data Protection Commission (PDPC)
Key rules
- List of unfair trade practices under the CPFTA (Second Schedule) (official text, opens in a new tab)
- Singapore Code of Advertising Practice (official text, opens in a new tab)
- Guidelines on Interactive Marketing Communication and Social Media (official text, opens in a new tab)
- CCS Guide on Quality-Related Claims (official text, opens in a new tab)
- CCS: Consumer protection (official text, opens in a new tab)
- Annex B: Guidance notes for Interactive Marketing Communication and Social Media (official text, opens in a new tab)
- Responsible Gambling, Advertising and Promotion (official text, opens in a new tab)
- Guidelines on Standards of Conduct for Digital Advertising Activities (official text, opens in a new tab)
- Overview of the Consumer Protection (Fair Trading) Act (official text, opens in a new tab)
- CCCS Guidelines on Price Transparency (official text, opens in a new tab)
Pitchsafe's knowledge base holds 40 approved rules for Singapore, across 1 vertical.
Know when the rules in Singapore change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.