ASIA-PACIFIC

Influencer marketing rules in New Zealand

We watch 8 regulators in New Zealand for changes that touch influencer marketing. Latest change: 1 October 2026.

Partial

Latest changes

New Zealand ASA releases updated Advertising Standards Code taking effect February 2027 (official source, opens in a new tab) New rule · 1 Oct 2026
ASA New Zealand hosts paid webinar explaining how existing ad code applies to AI content (official source, opens in a new tab) Guidance · 22 Sep 2026
New Zealand ASA updates Advertising Standards Code with staged implementation from February 2027 (official source, opens in a new tab) Amendment · 22 Sep 2026
New Zealand ASA updates Advertising Standards Code with environmental and substantiation principles (official source, opens in a new tab) Amendment · 22 Sep 2026
Meta launches parental supervision tools for teen Threads accounts in Asia Pacific (official source, opens in a new tab) Platform policy change · 16 Sep 2026
FMA releases guide for 'finfluencers' (official source, opens in a new tab) Guidance · 7 Jul 2026
Industry Webinar: Understanding Influencer Ad Rules (September 2025) (official source, opens in a new tab) Guidance · 7 Jul 2026
2025 ASA Annual Report: Key Highlights and Advertising Insights (official source, opens in a new tab) Guidance · 7 Jul 2026
Advertising Standards Code (April 2025 edition) (official source, opens in a new tab) Guidance · 7 Jul 2026
Updated Therapeutic and Health Advertising Code (effective 1 April 2026 for new ads, 1 July 2026 for all (official source, opens in a new tab) Guidance · 7 Jul 2026

Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.

Who we watch

Advertising Standards Authority (ASA) Self regulatory org
Commerce Commission (ComCom) Statutory regulator
Department of Internal Affairs (DIA) Government department
Financial Markets Authority (FMA) Statutory regulator
Medsafe Government department
Ministry of Business, Innovation and Employment (MBIE) Government department
Office of the Privacy Commissioner (OPC) Statutory regulator
Parliamentary Counsel Office (PCO) Legislature

Key rules

Fair Trading Act 1986 (official text, opens in a new tab) Statute · FTA 1986 ss.9-13 · In force
ASA New Zealand Q3 Newsletter: Updated Advertising Standards Code Released (official text, opens in a new tab) Code · Advertising Standards Code · Proposed
Alcohol Advertising and Promotion Code (official text, opens in a new tab) Code · ASA NZ Alcohol Code · In force
Therapeutic and Health Advertising Code (official text, opens in a new tab) Code · ASA NZ Therapeutic and Health Advertising Code · In force
Advertising Standards Code (updated, in effect from 1 February 2027) (official text, opens in a new tab) Code · ASA NZ Advertising Standards Code 2027 · In force
Financial Advertising Code (official text, opens in a new tab) Code · ASA NZ Financial Advertising Code · In force
Gambling Advertising Code (official text, opens in a new tab) Code · ASA NZ Gambling Advertising Code · In force
Advertising Standards Code (official text, opens in a new tab) Code · ASA NZ Advertising Standards Code, Rule 2(a) identification · In force
Guidance Note on Identification of Advertisements (official text, opens in a new tab) Code · ASA NZ Guidance Note: Identification of Advertisements · In force
Influencers AdHelp: Information on Identifying Ad Content (official text, opens in a new tab) Guidance · ASA NZ Influencer Guidance · In force
Marketing and advertising of medicines (official text, opens in a new tab) Guidance · Medsafe advertising guidance · In force
Online gambling for advertisers (official text, opens in a new tab) Guidance · DIA guidance: Online Casino Gambling Act 2026 advertising · In force

Pitchsafe's knowledge base holds 27 approved rules for New Zealand, across 1 vertical.

Know when the rules in New Zealand change.

Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.

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