ASIA-PACIFIC
Influencer marketing rules in Malaysia
We watch 8 regulators in Malaysia for changes that touch influencer marketing. Latest change: 16 September 2026.
Partial
Latest changes
- Meta launches parental supervision tools for teen Threads accounts in Asia Pacific (official source, opens in a new tab)
- Frequently-Asked-Questions - Guidelines on Advertising for Capital Market Products and Related Services (official source, opens in a new tab)
- Enhanced Content Code Standards for Advertising and Virtual Influencers (official source, opens in a new tab)
- Public Consultation Paper on Content Code Review 2025 (official source, opens in a new tab)
- SC Issues Revised Guidelines on Advertising for Capital Market Products and Related Services (Media Release, 27 March 2025) (official source, opens in a new tab)
- Guidelines on Advertising for Capital Market Products and Related Services (Revised 27 March 2025, Effective 1 November 2025) (official source, opens in a new tab)
- Malaysian Communications and Multimedia Content Code (2022 revamp), Section 212 CMA 1998 (official source, opens in a new tab)
- Guidance Note on the Provision of Investment Advice (2024-07-18); Guidelines on Advertising for Capital Market Products (2025-03-27, in (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
- Advertising Standards Malaysia (ASA)
- Communications and Multimedia Content Forum of Malaysia (Content Forum)
- Kementerian Perdagangan Dalam Negeri dan Kos Sara Hidup (KPDN)
- Malaysian Communications and Multimedia Commission (MCMC)
- Attorney General's Chambers of Malaysia (AGC)
- Jabatan Perlindungan Data Peribadi (JPDP)
- Lembaga Iklan Ubat (LIU)
- Securities Commission Malaysia (SC)
Key rules
- Consumer Protection Act 1999 (Act 599) (official text, opens in a new tab)
- ASA: The code (official text, opens in a new tab)
- MCAP: Advertising for Alcoholic Drinks (official text, opens in a new tab)
- Malaysian Code of Advertising Practice (6th Edition) (official text, opens in a new tab)
- Malaysian Code of Advertising Practice: The General Principles of Advertising (official text, opens in a new tab)
- MCAP: Medicinal and Related Products and Advertisements Containing Health Claims (official text, opens in a new tab)
- Content Forum: Content code (official text, opens in a new tab)
- MCAP: Children and Young People (official text, opens in a new tab)
- MCAP: Financial Services and Products (official text, opens in a new tab)
- Malaysian Communications and Multimedia Content Code 2022 (official text, opens in a new tab)
- The Influencer Guidelines 2026 (Public Consultation Paper No. 1/2026) (official text, opens in a new tab)
- Lembaga Iklan Ubat (Medicine Advertisements Board) (official text, opens in a new tab)
Pitchsafe's knowledge base holds 28 approved rules for Malaysia, across 1 vertical.
Know when the rules in Malaysia change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.