ASIA-PACIFIC
Influencer marketing rules in South Korea
We watch 10 regulators in South Korea for changes that touch influencer marketing. Latest change: 16 September 2026.
Watching
Latest changes
- Meta launches parental supervision tools for teen Threads accounts in Asia Pacific (official source, opens in a new tab)
- Fair Labeling and Advertising Act (official source, opens in a new tab)
- Finfluencer guidance - Capital Markets Act (official source, opens in a new tab)
- 2025 clarification - AI virtual humans / AI doctors endorsing food/pharma = deceptive; AI transparency labelling under AI (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
- Korea Fair Trade Commission (KFTC)
- Financial Services Commission (FSC)
- Financial Supervisory Service (FSS)
- Korea Consumer Agency (KCA)
- Korea Media and Communications Commission (KMCC)
- Ministry of Food and Drug Safety (MFDS)
- Ministry of Government Legislation (MOLEG)
- National Gambling Control Commission (NGCC)
- Personal Information Protection Commission (PIPC)
- 방송미디어통신심의위원회 (KCSC)
Key rules
- 표시ㆍ광고의 공정화에 관한 법률 (Act on Fair Labeling and Advertising) (official text, opens in a new tab)
- 표시ㆍ광고의 공정화에 관한 법률 시행령 (Enforcement Decree of the Act on Fair Labeling and Advertising) (official text, opens in a new tab)
- 추천·보증 등에 관한 표시·광고 심사지침 (Guidelines for Review of Endorsement and Testimonial Advertising) (official text, opens in a new tab)
Know when the rules in South Korea change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.