Influencer marketing rules in Kenya

Latest changes

1. Kenya CMA warns public against 16 unlicensed entities fraudulently soliciting investment funds ↗ (official source, opens in a new tab) Enforcement · 15 Sep 2026

Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.

Who we watch

• Competition Authority of Kenya (CAK) ↗ Statutory regulator
• Kenya Film Classification Board (KFCB) ↗ Statutory regulator
• Capital Markets Authority (CMA Kenya) ↗ Statutory regulator
• Communications Authority of Kenya (CA) ↗ Statutory regulator
• Gambling Regulatory Authority (GRA) ↗ Statutory regulator
• Media Council of Kenya (MCK) ↗ Statutory regulator
• Office of the Data Protection Commissioner (ODPC) ↗ Statutory regulator

Key rules

• Films and Stage Plays Act (Cap. 222) ↗ (official text, opens in a new tab) Statute · Films and Stage Plays Act, Cap. 222 · In force
• Gambling Control Act, 2025 (No. 14 of 2025) ↗ (official text, opens in a new tab) Statute · Gambling Control Act 2025, s. 87 (advertising) · In force
• Competition Act, No. 12 of 2010 (Cap. 504), Part VI Consumer Welfare ↗ (official text, opens in a new tab) Statute · Competition Act 2010, ss. 55-70 · In force
• Gambling Control (Advertising) Regulations, 2026 ↗ (official text, opens in a new tab) Regulation · Legal Notice No. 114 of 2026 · In force
• The Programming Code for Broadcasting Services in Kenya, 4th Edition (March 2024) ↗ (official text, opens in a new tab) Code · CA Programming Code, 4th ed. 2024 · In force
• Consumer Protection Guidelines (revised December 2017) ↗ (official text, opens in a new tab) Guidance · CAK Consumer Protection Guidelines 2017 · In force
• KFCB: Policies ↗ (official text, opens in a new tab) Guidance · In force
• CAK: Forms Guidelines ↗ (official text, opens in a new tab) Guidance · In force