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ASIA-PACIFIC

Influencer marketing rules in Japan

We watch 8 regulators in Japan for changes that touch influencer marketing. Latest change: 16 September 2026.

Partial

Latest changes

  1. Meta launches parental supervision tools for teen Threads accounts in Asia Pacific (official source, opens in a new tab) Platform policy change ·
  2. Establishing Trusted Representation - Act against Unjustifiable Premiums and Misleading Representations (official source, opens in a new tab) Guidance ·
  3. Survey on Dark Patterns in Consumer Transactions (April 2025) (official source, opens in a new tab) Guidance ·
  4. Cabinet Office Notification No. 19 of 2023 designating stealth marketing as misleading representation under Art. 5(iii) Keihyoho (official source, opens in a new tab) Guidance ·
  5. Self-regulatory rules for crypto-asset exchange providers advertising (official source, opens in a new tab) Guidance ·
  6. FIEA application to finfluencers (official source, opens in a new tab) Guidance ·
  7. JARO Guidance on Influencer Marketing (official source, opens in a new tab) Guidance ·

Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.

Who we watch

Key rules

Pitchsafe's knowledge base holds 18 approved rules for Japan, across 1 vertical.

Know when the rules in Japan change.

Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.

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