ASIA-PACIFIC
Influencer marketing rules in India
We watch 7 regulators in India for changes that touch influencer marketing. Latest change: 15 October 2026.
Partial
Latest changes
- SEBI issues enforcement order against Capital Stroke Investment Services for securities violations (official source, opens in a new tab)
- SEBI issues release order against Yuvika Tradewing LLP in Cressanda Solutions matter (official source, opens in a new tab)
- SEBI issues demand notice against individual for stock manipulation via social media (official source, opens in a new tab)
- SEBI issues adjudication order against IIFL Capital Services following inspection (official source, opens in a new tab)
- SEBI issues recovery demand against individual for social media stock manipulation (official source, opens in a new tab)
- SEBI issues demand notice against individual for stock manipulation via social media (official source, opens in a new tab)
- SEBI issues settlement order against Singularity Equity Fund for securities violations (official source, opens in a new tab)
- SEBI issues corrigendum to settlement order concerning 3One4 Capital Continuum IE (official source, opens in a new tab)
- SEBI amends Research Analysts Regulations in India for 2026 (official source, opens in a new tab)
- SEBI amends Intermediaries Regulations for the second time in 2026 (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
- Advertising Standards Council of India (ASCI)
- Central Consumer Protection Authority (CCPA)
- Ministry of Information and Broadcasting (MIB)
- Central Drugs Standard Control Organisation (CDSCO)
- Food Safety and Standards Authority of India (FSSAI)
- Ministry of Electronics and Information Technology (MeitY)
- Securities and Exchange Board of India (SEBI)
Key rules
- Consumer Protection Act, 2019 (official text, opens in a new tab)
- Guidelines for Prevention and Regulation of Dark Patterns, 2023 (official text, opens in a new tab)
- Securities and Exchange Board of India (Intermediaries) Regulations, 2008 (last amended 16 April 2026) (official text, opens in a new tab)
- Influencer Resource (official text, opens in a new tab)
- The ASCI Code (official text, opens in a new tab)
- Guidelines for Prevention and Regulation of Greenwashing or Misleading Environmental Claims, 2024 (official text, opens in a new tab)
- Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022 (official text, opens in a new tab)
- ASCI Code Guidelines, including the Guidelines for Influencer Advertising in Digital Media (official text, opens in a new tab)
Pitchsafe's knowledge base holds 21 approved rules for India, across 2 verticals.
Know when the rules in India change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.