ASIA-PACIFIC
Influencer marketing rules in Indonesia
We watch 7 regulators in Indonesia for changes that touch influencer marketing. Latest change: 16 September 2026.
Partial
Latest changes
- Meta launches parental supervision tools for teen Threads accounts in Asia Pacific (official source, opens in a new tab)
- BPOM Regulation No. 7 of 2026 on Drug Promotion and Advertising (official source, opens in a new tab)
- BPOM Regulatory Database (JDIH) - Recent 2025-2026 Regulations on Marketing and Advertising (official source, opens in a new tab)
- POJK 22/2023 on Consumer and Community Protection in the Financial Services Sector (official source, opens in a new tab)
- Peraturan BPOM No. 16 Tahun 2025 on Promotion of Drugs and Cosmetics on Social Media (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
Key rules
- Undang-Undang Nomor 19 Tahun 2016 tentang Perubahan atas UU 11/2008 tentang Informasi dan Transaksi Elektronik (official text, opens in a new tab)
- Undang-Undang Nomor 1 Tahun 2024 tentang Perubahan Kedua atas UU 11/2008 tentang Informasi dan Transaksi Elektronik (official text, opens in a new tab)
- Undang-Undang Nomor 8 Tahun 1999 tentang Perlindungan Konsumen (official text, opens in a new tab)
- Peraturan Menteri Perdagangan Nomor 31 Tahun 2023 (perizinan berusaha, periklanan, pembinaan dan pengawasan PMSE) (official text, opens in a new tab)
- Peraturan Menteri Perdagangan Nomor 19 Tahun 2026 tentang Penyelenggaraan Usaha Perdagangan melalui Sistem Elektronik (official text, opens in a new tab)
- Etika Pariwara Indonesia (Amandemen 2020) (official text, opens in a new tab)
Pitchsafe's knowledge base holds 12 approved rules for Indonesia, across 1 vertical.
Know when the rules in Indonesia change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.