ASIA-PACIFIC

Influencer marketing rules in Hong Kong

We watch 6 regulators in Hong Kong for changes that touch influencer marketing. Latest change: 16 September 2026.

Partial

Latest changes

Meta launches parental supervision tools for teen Threads accounts in Asia Pacific (official source, opens in a new tab) Platform policy change · 16 Sep 2026

Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.

Who we watch

Consumer Council Other
Customs and Excise Department (C&ED) Government department
Communications Authority (CA) Statutory regulator
Department of Health (DH) Government department
Office of the Privacy Commissioner for Personal Data (PCPD) Statutory regulator
Securities and Futures Commission (SFC) Statutory regulator

Key rules

Generic Code of Practice on Television Programme Standards (official text, opens in a new tab) Code · CA TV Programme Code (indirect advertising, product placement) · In force
C&ED: Index (official text, opens in a new tab) Guidance · In force
Enforcement Guidelines for the Trade Descriptions Ordinance (Cap. 362): Unfair Trade Practices (official text, opens in a new tab) Guidance · TDO Cap. 362 Enforcement Guidelines (Customs and Excise Department and Communications Authority) · In force
Generic Code of Practice on Television Advertising Standards (official text, opens in a new tab) Guidance · CA TV Advertising Code · In force

Pitchsafe's knowledge base holds 9 approved rules for Hong Kong, across 1 vertical.

Know when the rules in Hong Kong change.

Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.

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