GLOBAL
Influencer marketing rules in Global
We watch 15 regulators in Global for changes that touch influencer marketing. Latest change: 15 October 2026.
Watching
Latest changes
- Beauty brands shift creator marketing strategies as traditional gifting and mass talent approaches decline (official source, opens in a new tab)
- Industry article examines brand-to-brand affiliate partnerships as a growing marketing channel (official source, opens in a new tab)
- Hello Partner newsletter covers AI visibility and influencer marketing infrastructure challenges (official source, opens in a new tab)
- Influencer Marketing Hub publishes practical guide on cross-border influencer payment processes (official source, opens in a new tab)
- Google Ads introduces new restricted policy for Prediction Markets advertising (official source, opens in a new tab)
- Meta deploys new AI tools and ad review systems to combat child sexual exploitation (official source, opens in a new tab)
- TikTok announces AI shopping, search and measurement tools at Advertising Week NYC 2026 (official source, opens in a new tab)
- Slovenia lottery ads now require Ministry of Finance registration as well as a concession (official source, opens in a new tab)
- Snapchat launches first B2B creator campaign targeting brand marketers with new platform (official source, opens in a new tab)
- TikTok change log resets; new Online Gambling Policy update added for October 2026 (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
- International Chamber of Commerce (ICC)
- International Consumer Protection and Enforcement Network (ICPEN)
- Kick
- Meta (Facebook and Instagram) (Meta)
- Snap Inc. (Snapchat) (Snapchat)
- TikTok
- Twitch
- X (formerly Twitter) (X)
- YouTube and Google Ads (Google) (YouTube)
- Bird & Bird
- Hello Partner
- World Federation of Advertisers (WFA)
Key rules
- ICC: Icc framework for responsible alcohol marketing communications (official text, opens in a new tab)
- ICC: Responsible ai in marketing how to apply the icc advertising and marketing communications code (official text, opens in a new tab)
- ICC: Icc framework for responsible environmental marketing communications 2 (official text, opens in a new tab)
- ICC: Framework for responsible food and beverage marketing communications (official text, opens in a new tab)
- ICC: The icc advertising and marketing communications code (official text, opens in a new tab)
- ICPEN: International internet sweep day (official text, opens in a new tab)
- ICPEN: Industry guidance (official text, opens in a new tab)
- Meta: 116947042301556 (official text, opens in a new tab)
- Meta: 221149188908254 (official text, opens in a new tab)
- Pinterest: Commercial and branded content guidelines (official text, opens in a new tab)
- TikTok Advertising Policies: Dangerous Products or Services (incl. tobacco and nicotine) (official text, opens in a new tab)
- YouTube: 2464998 (official text, opens in a new tab)
Know when the rules in Global change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.