AMERICAS

Influencer marketing rules in Colombia

We watch 6 regulators in Colombia for changes that touch influencer marketing. Latest change: 9 October 2026.

Watching

Latest changes

Coljuegos sets reliability conditions and phased rollout rules for electronic slot machines (official source, opens in a new tab) New rule · 9 Oct 2026
INVIMA alerts against 42 food products marketed with unauthorised health and supplement claims (official source, opens in a new tab) Enforcement · 14 Sep 2026

Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.

Who we watch

Superintendencia de Industria y Comercio (SIC) Statutory regulator
Coljuegos Statutory regulator
Comisión de Regulación de Comunicaciones (CRC) Statutory regulator
Congreso de la República de Colombia (Congreso de la República) Legislature
Instituto Nacional de Vigilancia de Medicamentos y Alimentos (INVIMA) Statutory regulator
Superintendencia Financiera de Colombia (SFC) Statutory regulator

Key rules

Ley 1480 de 2011, Estatuto del Consumidor (official text, opens in a new tab) Statute · Ley 1480 de 2011 · In force
Reliability Conditions and Implementation Timeline for Electronic Slot Machines (MET) in Colombia (official text, opens in a new tab) Guidance · In force
Guía de buenas prácticas en la publicidad a través de influenciadores (official text, opens in a new tab) Guidance · SIC Guía de buenas prácticas (influenciadores), 2020 · In force

Know when the rules in Colombia change.

Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.

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