ASIA-PACIFIC
Influencer marketing rules in China
We watch 5 regulators in China for changes that touch influencer marketing. Latest change: 7 July 2026.
Watching
Latest changes
- Six-Month Enforcement Campaign on Advertising Disclosure and Warning Statements (广告监管执法行动) (official source, opens in a new tab)
- Measures for the Examination and Administration of Advertisements for Drugs, Medical Devices, Health Foods, and Foods for Special (official source, opens in a new tab)
- Guidelines on Identification of Medical Service Advertisements (医疗广告认定指南) (official source, opens in a new tab)
- SAMR Campaign Notice on False and Misleading Promotion in Online Food and Health Food Sales (official source, opens in a new tab)
- Measures for the Administration of Internet Advertising (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
Key rules
- 网络信息内容生态治理规定 (国家互联网信息办公室令第5号) (official text, opens in a new tab)
- 互联网广告管理办法 (国家市场监督管理总局令第72号) (official text, opens in a new tab)
- 直播电商监督管理办法 (国家市场监督管理总局 国家互联网信息办公室令第117号) (official text, opens in a new tab)
- 互联网用户账号信息管理规定 (国家互联网信息办公室令第10号) (official text, opens in a new tab)
- 互联网广告可识别性执法指南 (市场监管总局公告) (official text, opens in a new tab)
- 网络主播行为规范 (广电总局 文化和旅游部) (official text, opens in a new tab)
Know when the rules in China change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.