EUROPE
Influencer marketing rules in Switzerland
We watch 9 regulators in Switzerland for changes that touch influencer marketing. Latest change: 2 October 2026.
Partial
Latest changes
- Seven countries adopt updated Nutri-Score algorithm to improve food classification (official source, opens in a new tab)
- DACHL regulators agree to target whole ecosystem supporting illegal online gambling (official source, opens in a new tab)
- Grundsätze Lauterkeit in der kommerziellen Kommunikation (SLK Principles of Fair Trading in Commercial Communication) (official source, opens in a new tab)
- New law on communication platforms and search engines: Start of consultation proceedings (official source, opens in a new tab)
- FINMA Circular 2025/2 on Rules of Conduct under FinSA/FinSO (official source, opens in a new tab)
- Bundesgesetz gegen den unlauteren Wettbewerb (UWG), Arts. 2 & 3 (official source, opens in a new tab)
- Grundsatz Nr. B.15 + Grundsatze Lauterkeit in der kommerziellen Kommunikation (official source, opens in a new tab)
- Guidance on financial promotion in social media (2022) (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
- Schweizerische Lauterkeitskommission (SLK)
- Staatssekretariat für Wirtschaft (SECO)
- Bundesamt für Kommunikation (BAKOM)
- Bundesamt für Lebensmittelsicherheit und Veterinärwesen (BLV)
- Eidgenössische Finanzmarktaufsicht (FINMA)
- Eidgenössische Spielbankenkommission (ESBK)
- Eidgenössischer Datenschutz- und Öffentlichkeitsbeauftragter (EDÖB)
- Interkantonale Geldspielaufsicht (Gespa)
- Swissmedic, Schweizerisches Heilmittelinstitut (Swissmedic)
Key rules
- Bundesgesetz gegen den unlauteren Wettbewerb (UWG), SR 241 (Stand 1. Januar 2025) (official text, opens in a new tab)
- Grundsätze der Schweizerischen Lauterkeitskommission (Ausgabe 2025) (official text, opens in a new tab)
- Grundsätze der Schweizerischen Lauterkeitskommission (Dokumentation) (official text, opens in a new tab)
- SECO: Unlauterer wettbewerb (official text, opens in a new tab)
- ESBK: Unauthorised online games (official text, opens in a new tab)
- SECO: Grundlagen zum unlauteren Wettbewerb (official text, opens in a new tab)
Pitchsafe's knowledge base holds 4 approved rules for Switzerland, across 1 vertical.
Know when the rules in Switzerland change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.