AMERICAS
Influencer marketing rules in Canada
We watch 12 regulators in Canada for changes that touch influencer marketing. Latest change: 7 July 2026.
Partial
Latest changes
- Marketing of drugs and medical devices (official source, opens in a new tab)
- Influencer Marketing Activity Sheet - Educational Guidance on Advertisement Identification (official source, opens in a new tab)
- Regulatory Requirements for Advertising (official source, opens in a new tab)
- CSA Staff Notice 31-369 - Guidance on the Application of Securities Legislation to Finfluencer Activity (official source, opens in a new tab)
- PIPEDA Findings #2026-002: Joint Investigation of OpenAI OpCo, LLC (official source, opens in a new tab)
- PIPEDA Findings #2025-003: Joint Investigation of TikTok Pte. Ltd. (official source, opens in a new tab)
- The Deceptive Marketing Practices Digest - Volume 4: Influencer Marketing (official source, opens in a new tab)
- Nutrition labelling: Front-of-package nutrition symbol (official source, opens in a new tab)
- Guidance on distinction between advertising and other activities for health products: Overview (official source, opens in a new tab)
- Front-of-package nutrition symbol labelling guide for industry (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
- Ad Standards
- Competition Bureau Canada (Competition Bureau)
- Office de la protection du consommateur (OPC Québec)
- Alcohol and Gaming Commission of Ontario (AGCO)
- Canadian Food Inspection Agency (CFIA)
- Canadian Radio-television and Telecommunications Commission (CRTC)
- Canadian Securities Administrators (CSA)
- Health Canada
- Office of the Privacy Commissioner of Canada (OPC)
- Ontario Securities Commission (OSC)
- Parliament of Canada (Parliament)
- iGaming Ontario (iGO)
Key rules
- Competition Act, section 74.01: Misleading representations (reviewable conduct) (official text, opens in a new tab)
- Competition Act, section 52: False or misleading representations (official text, opens in a new tab)
- Canadian Code of Advertising Standards (official text, opens in a new tab)
- Canadian Code of Advertising Standards: Interpretation Guidelines (official text, opens in a new tab)
- Influencer Marketing Disclosure Guidelines (official text, opens in a new tab)
- AGCO: Standards acts and regulations internet gaming (official text, opens in a new tab)
- Competition Bureau: Deceptive marketing practices (official text, opens in a new tab)
- The Deceptive Marketing Practices Digest, Volume 4 (influencer marketing) (official text, opens in a new tab)
- Influencer marketing and the Competition Act (official text, opens in a new tab)
- Registrar's Standards for Internet Gaming: Marketing and Advertising (Standards 2.03 to 2.07) (official text, opens in a new tab)
Pitchsafe's knowledge base holds 32 approved rules for Canada, across 1 vertical.
Know when the rules in Canada change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.