AMERICAS

Influencer marketing rules in Brazil

We watch 7 regulators in Brazil for changes that touch influencer marketing. Latest change: 15 October 2026.

Partial

Latest changes

Brazil asks data authority to monitor loot box games lacking age verification for minors (official source, opens in a new tab) Enforcement · 15 Oct 2026
Brazilian consumer authority runs betting regulation enforcement workshop in Minas Gerais (official source, opens in a new tab) Speech or statement · 7 Oct 2026
Brazil expands enforcement against illegal betting platforms via new Senacon department (official source, opens in a new tab) Enforcement · 2 Oct 2026
Guia de Marketing e Publicidade por Influenciadores Digitais 2026 (v6) (official source, opens in a new tab) Guidance · 7 Jul 2026
Guia de Marketing e Publicidade por Influenciadores Digitais (2026) (official source, opens in a new tab) Guidance · 7 Jul 2026
Portaria SPA/MF nº 2.217, 30 de setembro de 2025 (official source, opens in a new tab) Guidance · 7 Jul 2026
Código Brasileiro de Autorregulamentação Publicitária - Arts 9 & 28 (official source, opens in a new tab) Guidance · 29 May 2026
Representações against influencers (Rep. 218/22; Virginia Fonseca / Corpus; Virginia Fonseca / Happy Hair; Luccas Neto; Carla no (official source, opens in a new tab) Enforcement · 29 May 2026
Guia de Publicidade por Influenciadores Digitais (official source, opens in a new tab) Guidance · 29 May 2026

Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.

Who we watch

Conselho Nacional de Autorregulamentação Publicitária (CONAR) Self regulatory org
Secretaria Nacional do Consumidor (Senacon) Government department
Agência Nacional de Proteção de Dados (ANPD) Statutory regulator
Agência Nacional de Vigilância Sanitária (ANVISA) Statutory regulator
Comissão de Valores Mobiliários (CVM) Statutory regulator
Congresso Nacional Legislature
Secretaria de Prêmios e Apostas (SPA) Government department

Key rules

Código de Defesa do Consumidor (Lei nº 8.078/1990), incl. arts. 36 a 38 sobre publicidade (official text, opens in a new tab) Statute · Lei nº 8.078/1990 (CDC) · In force
Lei nº 14.790/2023: apostas de quota fixa (incl. regras de publicidade) (official text, opens in a new tab) Statute · Lei nº 14.790/2023 · In force
Portaria SPA/MF nº 1.231/2024: jogo responsável, publicidade e propaganda das apostas de quota fixa (official text, opens in a new tab) Regulation · Portaria SPA/MF nº 1.231/2024 · In force
Código Brasileiro de Autorregulamentação Publicitária (official text, opens in a new tab) Code · Código CONAR · In force
CONAR: Diretrizes (official text, opens in a new tab) Code · In force
SPA: Legislacao (official text, opens in a new tab) Guidance · In force
Senacon: Consumidor (official text, opens in a new tab) Guidance · In force
Secretaria de Prêmios e Apostas Regulates Company Obligations Following Betting Prohibition (official text, opens in a new tab) Guidance · In force
Guia de Publicidade por Influenciadores Digitais (v6, 2026) (official text, opens in a new tab) Guidance · CONAR Guia de Publicidade por Influenciadores Digitais · In force

Pitchsafe's knowledge base holds 33 approved rules for Brazil, across 1 vertical.

Know when the rules in Brazil change.

Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.

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