ASIA-PACIFIC
Influencer marketing rules in Australia
We watch 10 regulators in Australia for changes that touch influencer marketing. Latest change: 15 October 2026.
Partial
Latest changes
- AANA hosts exclusive webinar with Privacy Commissioner on marketing data rules (official source, opens in a new tab)
- ABAC panel upholds complaint against XXXX Ginger Beer campfire spit-roast social media video (official source, opens in a new tab)
- ABAC panel dismisses complaint that Absolut Vodka and Sprite packaging appeals to minors (official source, opens in a new tab)
- ABAC upholds complaint against Asahi Beverages outdoor alcohol ad for appealing to minors (official source, opens in a new tab)
- ABAC panel upholds complaint against Carlton Dry social media post implying sculling (official source, opens in a new tab)
- ABAC dismisses complaint that Hard Rated 6% can packaging emphasised alcohol strength (official source, opens in a new tab)
- ABAC dismisses six complaints against Jim Beam television commercial featuring NRL players (official source, opens in a new tab)
- Australian alcohol retailer breached ABAC Code by not age-restricting Facebook alcohol posts (official source, opens in a new tab)
- Meta launches parental supervision tools for teen Threads accounts in Asia Pacific (official source, opens in a new tab)
- ABAC upholds complaint against Jervis Bay Brewing Co social media video showing alcohol with water activities (official source, opens in a new tab)
Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.
Who we watch
- Ad Standards
- Australian Competition and Consumer Commission (ACCC)
- Marketing Association of Australia (AANA)
- Alcohol Beverages Advertising Code Scheme (ABAC)
- Australian Communications and Media Authority (ACMA)
- Australian Securities and Investments Commission (ASIC)
- Federal Register of Legislation (Legislation.gov.au)
- Food Standards Australia New Zealand (FSANZ)
- Office of the Australian Information Commissioner (OAIC)
- Therapeutic Goods Administration (TGA)
Key rules
- Interactive Gambling Act 2001 (official text, opens in a new tab)
- Competition and Consumer Act 2010, Schedule 2: The Australian Consumer Law (official text, opens in a new tab)
- Broadcasting Services (Online Content Service Provider Rules) 2018 (official text, opens in a new tab)
- Therapeutic Goods (Advertising Code) Instrument 2021 (official text, opens in a new tab)
- AANA Food and Beverages Advertising Code (official text, opens in a new tab)
- AANA Code of Ethics and Practice Note (official text, opens in a new tab)
- AANA Children's Advertising Code (official text, opens in a new tab)
- AANA Wagering Advertising Code (official text, opens in a new tab)
- ABAC Responsible Alcohol Marketing Code (official text, opens in a new tab)
- Influencer marketing: a guide to disclosing ad content (official text, opens in a new tab)
- Social media promotions (official text, opens in a new tab)
- Online reviews for product and services (official text, opens in a new tab)
Pitchsafe's knowledge base holds 40 approved rules for Australia, across 3 verticals.
Know when the rules in Australia change.
Pitchsafe alerts you the day a change lands, explains it in plain English and shows which of your campaigns it affects. Decision support, not legal advice.