Influencer marketing rules in the United Arab Emirates

Latest changes

1. Guidance on the Regulations on the Marketing of Virtual Assets and Related Activities 2024 ↗ (official source, opens in a new tab) Guidance · 7 Jul 2026
2. Regulations on the Marketing of Virtual Assets and Related Activities 2024 ↗ (official source, opens in a new tab) Guidance · 7 Jul 2026
3. List of Authorized Finfluencers and Regulatory Framework ↗ (official source, opens in a new tab) Guidance · 7 Jul 2026
4. SCA Launches Region's First Finfluencer License to Regulate Digital Financial Content ↗ (official source, opens in a new tab) Guidance · 7 Jul 2026
5. Pioneering Global Regulatory Collaboration: UAE Launches Strategic Initiatives to Govern Financial Content in the Digital Era ↗ (official source, opens in a new tab) Guidance · 7 Jul 2026
6. SCA Drives Digital Transformation by Regulating Financial Content and Strengthening Financial Influencer Compliance ↗ (official source, opens in a new tab) Guidance · 7 Jul 2026
7. Guidance on the Regulations on the Marketing of Virtual Assets and Related Activities 2024 ↗ (official source, opens in a new tab) Guidance · 7 Jul 2026
8. Regulations on the Marketing of Virtual Assets and Related Activities 2024 ↗ (official source, opens in a new tab) Guidance · 7 Jul 2026

Links go to the official source. What changed, why it matters and what to do are in Pitchsafe.

Who we watch

• Ministry of Economy and Tourism (MoET) ↗ Government department
• National Media Authority (NMA) ↗ Statutory regulator
• Capital Market Authority (CMA) ↗ Statutory regulator
• Dubai Financial Services Authority (DFSA) ↗ Statutory regulator
• General Commercial Gaming Regulatory Authority (GCGRA) ↗ Statutory regulator
• Virtual Assets Regulatory Authority (VARA) ↗ Statutory regulator
• Dubai Department of Economy and Tourism (Dubai DET) ↗ Government department

Key rules

• Federal Decree-Law No. 55 of 2023 Concerning Media Regulation ↗ (official text, opens in a new tab) Statute · Federal Decree-Law No. 55 of 2023 · In force
• Federal Law No. 15 of 2020 on Consumer Protection ↗ (official text, opens in a new tab) Statute · Federal Law No. 15 of 2020 · In force
• Regulations on the Marketing of Virtual Assets and Related Activities 2024 ↗ (official text, opens in a new tab) Regulation · VARA Marketing Regulations 2024 · In force
• Cabinet Resolution No. 42 of 2025 on Administrative Violations and Penalties under the Media Regulation Law ↗ (official text, opens in a new tab) Regulation · Cabinet Resolution No. 42 of 2025 · In force
• Cabinet Resolution No. 68 of 2024 on the Executive Regulations of Federal Decree-Law No. 55 of 2023 Regulating Media ↗ (official text, opens in a new tab) Regulation · Cabinet Resolution No. 68 of 2024 · In force
• Cabinet Decision No. 66 of 2023 on the Executive Regulation of the Consumer Protection Law ↗ (official text, opens in a new tab) Regulation · Cabinet Decision No. 66 of 2023 · In force
• DFSA Crypto Token Regulation ↗ (official text, opens in a new tab) Guidance · DFSA crypto token regime · In force
• VARA: policy page ↗ (official text, opens in a new tab) Guidance · In force
• Guidance on the Regulations on the Marketing of Virtual Assets and Related Activities 2024 ↗ (official text, opens in a new tab) Guidance · VARA Marketing Guidance 2024 · In force
• Guide for the Permit to Regulate Advertising Content on Social Media (Advertiser Permit) ↗ (official text, opens in a new tab) Guidance · UAE Media Council Chairman Decision No. 3 of 2025 (Advertiser Permit) · In force
• CMA register of authorised finfluencers ↗ (official text, opens in a new tab) Guidance · CMA list of authorised finfluencers · In force
• Finfluencer Registration: conditions under CMA Chairman Decision No. 10/R.M of 2025 on the Regulation of Finfluencers ↗ (official text, opens in a new tab) Guidance · CMA (SCA) Board Chairman Decision No. 10/R.M of 2025 · In force